Company News, New Products

L’Oréal’s ModiFace Meets Amazon

Brings AI-powered virtual makeup try-ons to online retailer.

ModiFace, the international leader in augmented reality and artificial intelligence for the beauty industry, which was acquired by L’Oréal in 2018, will now provide its AI-powered technology to enable the first virtual try-ons for cosmetics on Amazon.   With this innovation, Amazon customers will be able to use the front-facing camera on their mobile phone to digitally try on different shades of lipstick in a live video of themselves or on a selfie.    According to the company, the uniquenes...

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